Disney has done an excellent job of creating a fad.  The Pirates of the Caribbean advert promoting there move demonstrates the marketing power they have.  They turned a theme park ride into a multi-million dollar brand.  Probably why we saw people wearing all sorts of clothing designed with skull and crossbones integrated in the material in 2010.  A bit morbid…

This advert in the subway stairwell in Ginza promotes the new movie and their website and probably costs them about $3000 USD.  It is promoting Pirates of The Caribbean 4- On Stranger Tides to be releases in March 2011.

It will be interesting to see how long this fad can hang on.  Evidently someone is buying it.

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